How to Measure Content Marketing ROI

The internet is full of evidence that content marketing works—and it works well. But if you’re struggling to measure the Return on Investment (ROI) for your own content marketing strategy, you’re not alone. According to studies done by the Content Marketing Institute,...

Why You Need a Website Audit

Every year we schedule a physical with our doctor to check our general health and make sure everything is functioning as it should. It is, if you will, our own physical audit. Throughout the rest of the year, we do continual self-audits, learning to listen to our...

Why You Should Hire A Professional Graphic Designer

DIY branding and logo design are on the rise, thanks to a plethora of fun, new digital tools, and affordable platforms. And we get it. We love the capabilities and ease of use of Canva and PicMonkey—especially for quick, on-the-go graphic design. There are many apps...

What’s the Big Deal With Mobile-First Web Design?

Recent estimates indicate that at least 51% of mobile users access the internet only using their smartphones. By 2025, experts say that number could be over 72%. It is this trend toward mobile internet access that has designers (and business owners) focused on...

Four Marketing Mistakes Every Business Makes

If marketing is a pain point for your business, you are not alone. Deciding how, where, and when to promote your company is a huge task. Whether or not you have a team of experienced marketers helping you navigate the latest trends, there are some marketing mistakes...

How Does Quality Content Affect Your SEO?

Search engine optimization is at the top of the list when it comes to driving traffic to your website. By improving website speed, targeting relevant keywords on your pages, managing your metadata, and posting regularly on social media, you’re well on your way to...

How to Build an Effective Content Strategy

Content marketing is, without a doubt, one of the most significant methods available today to reach and influence your audience. According to data collected by ClosedWon, businesses with blogs generate 67% more leads than those without. On top of that, inbound...

Web Design Tools We Love: Divi Elegant Themes

Every so often we take the time to review what tools we are using in our day-to-day running of Hanna Landis Designs. Web design and development, as well as graphic design and branding, require a collection of resources, both online and offline, that make up the tools...

Social Media For Business and You

Most people use social media for personal use and are becoming increasingly familiar with businesses on social media sites. This is especially true for business owners who are frequently thinking about social media and how to use these tools to benefit their...