Whether you sell a service, a longstanding product, or fast-moving consumer goods, your website is the basis of your business presence in the world.
Today, it is no longer feasible to run a business without a website.
For many companies, the website serves as the “storefront” for your business. It is the equivalent of your brick and mortar, your #1 sales rep, and the spokesperson for your brand.
It should come as no surprise, then, that the face of your business—your website—and how it is developed and designed, has a profound impact on your revenue and growth.
Not only do the two go hand-in-hand, but your revenue-building goals and methods are a key factor in the web development process. You cannot have one without the other. Revenue goals and web development, working in tandem, help create the method by which your company thrives.
It is how you:
- Generate Leads
- Build Credibility and Rapport with Customers
- Communicate with Your Audience
- Express your Brand
- Share Corporate Beliefs
- Close Sales
- Complete Transactions
- Inspire Customers to Return to your “store”
All of this and more is the goal of your business website. Business growth is not the cherry on top of your web development project. It is the aim.
Not sure your website is achieving its ultimate purpose for your business? Here are 5 ways revenue and web development should be working together on your website.
Clearly Communicating What You Do
How is that decision made? By visiting your website. Consumers—whether corporate or individuals—are looking at your site and deciding if they want to do business with you.
When your website is outdated and doesn’t communicate the necessary information upfront, customers will turn away, and quickly. They are looking for a business and website that is clear and doesn’t waste their time with unnecessary information.
When your website communicates that your brand is trustworthy and reliable, customers stay put. They make purchases. They schedule appointments. They come back again and again. And your business grows.
Another reason customers may turn away from doing business with your company—and your website—is difficulty finding what they need.
Several different studies have found that customers are looking for key information when they visit your website. If they can’t find it, or can’t find it easily enough, they are likely to move on to a competitor’s site.
In fact, at least 44% of your visitors may turn away from your site if they can’t find your contact information. Why is this an issue? It comes back to the idea of trust. When customers feel that your website is designed to assist them to find what they are looking for, they equate that with a business that is helpful and accessible.
Page Load Speed
Most surveys and studies reveal the same thing: you have 2 seconds for your page to load, or your customer will turn away.
Page load speed is a huge piece of your web development/revenue pie. You can have a great looking site, but if it doesn’t open in those few seconds, no one will be there to find out how great it is. Keeping your speed in mind when developing your website is essential to building revenue through organic and first-time visitors.
Just a few years ago, ensuring your website was optimized for both desktop and mobile was a feat. In many cases, companies would build two separate sites—one for each screen type. This meant that web content wasn’t always updated on both sites, inconsistent information left customers confused, and managing content and analytics was twice as challenging.
This is no longer the case. Today, mobile optimization and responsive design are essential in the web development process. 85% of users think a website, when viewed on their mobile device, should be as good as or better than the desktop version.
The majority of your traffic is coming to you through mobile devices. While many users will then come back to a website to purchase from their desktop, their first impression of you is happening on their phone. Having a mobile-friendly site helps turn that lead into a customer.
You may be thinking this has nothing to do with web development, but allow us to explain.
Your content marketing strategy is a key part of building your website. By determining the platforms and avenues you wish to use to reach your audience, your site can be developed to both enhance and reinforce your content marketing strategy.
For example, do you plan to have a blog? A podcast? YouTube videos? Social Media? All of these strategies need to be integrated—in some form—into your website.
Blogs are a great way to drive traffic and build revenue, but readers won’t find you if, a) you aren’t blogging, and b) your website isn’t built to accommodate a clean, easy-to-read blog.
Web Development Improves Revenue Growth and Potential
Every aspect of your website is an opportunity to grow your revenue, generate leads, and expand your business.
In the web development and web design process, it is important to remember how each page, image, layout, and word influence your customers, both new and old.
Are you ready to maximize your online presence with a website that builds your brand credibility, audience, and revenue? Get started today with a custom web development quote from our leading design and development team.